Eurogamer reports that actor Jerry Lambert has settled a lawsuit with Sony over his part in a Bridgestone ad where he played an engineer playing a Wii video game. In 2012 Sony sued Bridgestone and the actor because they claimed that Lambert's engineer character in the ad was too much like its popular fictitious PS3 spokesperson Kevin Butler.
Bridgestone denied the claim, saying that Lambert's character didn't even have a speaking role in the ad.
Sony's claimed that Lambert began working for Bridgestone in February of 2012 while still under contract with Sony. Lambert's contract with Sony was set to end in August of 2012. The ad appeared three days after his contract expired, but his contract had a no-compete clause the forbade him from promoting game systems that are in direct competition with its platforms.
While Sony's conflict with Bridgestone continues, it looks like Lambert has waved the white flag and settled, according to information unearthed by Media Post. As part of his settlement with Sony, Lambert agrees that his appearance in the Bridgestone ad caused confusion with some consumers, and that he violated the no-compete clause in his contract. Lambert has agreed to not appear in any advertising related to video games for two years - unless Sony approves it in advance...
Source: Eurogamer
Source: http://www.gamepolitics.com/2013/01/17/actor-jeremy-kevin-butler-lambert-settles-lawsuit-sony
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